As most of you would know, I love everything to do with marketing / branding and business. From a very early age I was exposed to entrepreneurism through my parents. My father owned a construction business and my mother owned a dance studio. Growing up I was always intrigued as to how people made money for a living. I had so many questions about why they did what they did, how they did it, who they surrounded themselves with and where and when was the right time to build a business. Over the years I haven’t ever stopped having these thoughts.
I am fascinated by the way people build their brands and their journey behind it.
For the longest time I have scoured through the internet, magazines, books, podcasts and more to learn about people’s journeys to building their brands. I enjoy learning about their successes, failures and key learnings to being at the top of their game.
I’ve always wanted to see the blueprint and a ‘behind the scenes’ look into people’s businesses (big or small). A way of ‘looking under the hood’ to that person’s business and seeing their journey to being the best.
This got me thinking…. “Why aren’t there many shows where people can watch these stories? Something that showcases a person’s business and asks them questions that most entrepreneurs would love to know the answers to?”
After my brain ticked over many times thinking about how this resource could come to life, I decided to create it myself. I want to create a show that provides entrepreneurs a look into the trials and tribulations of running a successful business and see for themselves the journey the business owners go through to build an outstanding brand. I want to interview owners of unique businesses and ask them questions I have always wanted to ask. I want to provide the viewer a look behind the scenes in their business and their day-to-day operations.
::THE ANNOUNCEMENT::
At the end of last year, I took action and created ‘the show’.
It’s called Building Outstanding Brands.
The meaning behind the name is simple. It follows people on their journey to building an outstanding brand. It’s also fitting that it’s the tagline / main philosophy of my marketing and branding business – ONEOUT Creative.
The sole aim of the show is to interview business owners and find out more about their business from a marketing, branding and operations point of view. It takes us through their journey to building an outstanding brand.
The purpose is to give the viewers an engaging, insightful and unique look into a range of different businesses and get inspiration from those owners to apply to their every-day life or business of their own.
I am not a journalist. I am not a tv show presenter. I am not trying to be the next Oprah. I am just someone who has a passion for this kind of content and want to share it with you.
To start with, the Building Outstanding Brands show will have one series which will feature a number of episodes.
I filmed my first episode in November 2019 and due to the recent COVID-19 social distancing policies I have been restricted on filming future episodes. I don’t want to hold off on the launch anymore and am going to release the first episode on Friday, 15th May 2020.
SAVE THE DATE
The launch will take place on ONEOUT Creative’s YouTube Channel.
To watch the first episode, please subscribe to the YouTube Channel (link below) and be sure to click the little notification bell when you subscribe!
https://www.youtube.com/user/oneoutcreative?sub_confirmation=1
I look forward to sharing the first episode with you soon!
Joel Grant
Creative Director
ONEOUT Creative