At one point in time, online marketing was simply a new and often dismissed marketing channel available to businesses. Businesses chose to advertise and promote their businesses using traditional offline marketing methods such as newspapers, magazines, telephone books, radio, billboards, special events and television.
Fast forward to 2020 and we have soon realised that times have changed. Digital marketing is now an integral part of how businesses promote their goods and services to customers. Businesses are quick to realise that a strong digital marketing strategy is an essential way to reach specific business goals. Google Ads, the world’s biggest search engine marketing platform, is one of the best ways a business can increase their leads, sales and online presence.