Email Marketing
Creative Email Marketing Design & Distribution

Harness the power and effectiveness of eNewsletters. Use them to work for your business to generate more sales and a stronger brand appeal.

We help set up small businesses with an effective and affordable eNewsletter system so that they can easily promote their goods, services and other relevant messages to their customers. Our “Create, Grow and Track” method helps business to see the true value in using eNewsletters as a marketing and database gathering tool.

12 Key Benefits
Of Using Email Marketing

Every business should have an effective email marketing strategy. It’s the perfect opportunity to connect with new and existing customers and reach them in a way that can strengthen relationships, grow credibility as an authority leader as well as increase sales.

Here are 12 key benefits of implementing an effective email marketing campaign to your business:

1. Increase awareness.
   Your newsletter should give enough information to create awareness about what you are offering your customers. People should get a good idea of how it would be to deal with you, or to buy your products, so that when they leave, they will feel compelled to find out more.
2. Position your brand.
   You should create the best first impression about your products or services on your newsletter. Customers tend to use your marketing and communication tools to form a impression of your business. Newsletters are an extremely strong marketing tool to differentiate businesses from one another.
3. To get more business from current clients.
   A newsletter is an effective way to let clients know about your other services and show them how they can benefit from those services, without being to “pushy”.
4. To get repeat business from former clients.
   People who used your services or bought your products once will purchase again–when they’re ready. An eNewsletter is a great way to stay in touch with them until they are.
5. Educate prospect customers.
   A newsletter that provides prospective clients with valuable information helps them make better decisions, allows you to demonstrate your expertise and provides a mechanism for staying in touch with them until they are ready to hire you.
6. Generate new referrals through word-of-mouth.
   eNewsletters have pass-along value. A good eNewsletter will be shared with an average of three other people, even more online.
7. Build and grow your contact list.
   You can offer visitors to your website a subscription to your newsletter in return for providing their email (and other contact information). When speaking or networking, you can offer to send your newsletter to people who provide you with their business card.
8. Establish expertise and credibility.
   Your writing helps prospects, publishers, reporters, meeting planners, and referral sources see you as the expert you are.
9. Generate content and more traffic to your website.
   Your newsletter can drive traffic to your web site or blog. Your eNewsletter content can be re-used as content on your web site or blog, generating additional traffic from search engines and social media.
10. Shorten the length of the sales process.
    People who respond to your eNewsletter are better informed about what you do and pre-sold on your ability to do it, in contrast to people who come to you via advertising.
11. Opportunity to serve as a networking tool.
    Your newsletter is a tool to reach out to other professionals. You can interview them for an article, conduct a survey, ask them to write an article, or ask permission to put them on your mailing list.
12. Add value to your services.
    An eNewsletter can provide an added benefit for clients. Give clients “subscriptions” or added value to current services or discounts on products. Put a price tag on the eNewsletter but send it free to current clients.