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Should You Hire A Google Ads Expert Or Learn Google Ads Yourself?

September 3, 2020

Let Us Break Down Google Ads And The Best Way To Get The Most From It.

At one point in time, online marketing was simply a new and often dismissed marketing channel available to businesses. Businesses chose to advertise and promote their businesses using traditional offline marketing methods such as newspapers, magazines, telephone books, radio, billboards, special events and television.

Fast forward to 2020 and we have soon realised that times have changed. Digital marketing is now an integral part of how businesses promote their goods and services to customers. Businesses are quick to realise that a strong digital marketing strategy is an essential way to reach specific business goals. Google Ads, the world’s biggest search engine marketing platform, is one of the best ways a business can increase their leads, sales and online presence.

Google Ads Training vs Google Ads Management

How Can You Get The Most From Google Ads?

2 Options To Run Google Ads

There are generally two methods of running a Google Ads account that businesses can choose from:

Option 1 | Google Ads Training
Undertake a Google Ads Training Course with the end-goal of managing their own ads themselves, or

Option 2 | Google Ads Management
Hire a Google Ads certified individual or Official Google Partner digital marketing agency to manage their ads on their behalf.

But one question remains, which Google Ads management style should you choose and what is the most cost-effective way of spending your limited marketing budget? Should you hire an experienced Google Ads professional to manage your Google Ads, or should you learn Google ads for yourself?

Like all things, there are pros and cons when it comes to hiring someone to manage your account vs learning Google Ads with the intention of self-managing a Google Ads account. Let’s explore the pros and cons of both options.

GOOGLE ADS TRAINING

Enrolling in Google Ads training is a great way to get some guidance in understanding the setup, structure and maintenance involved in the day-to-day running of a Google Ads account.

People who choose to undertake a Google Ads training session are usually those who are looking to directly manage a business Google Ads account or someone (such as a business owner) who would like a high-level understanding of how this marketing platform works.

PROS OF GOOGLE ADS TRAINING:

You can save yourself a lot of money by not having to pay an agency to manage your Google Ads for you
You are building a new skillset that you can utilise indefinitely
You get a better understanding of the data and how to best navigate any changes to your ad strategy
You can have more of a hands-on approach and have the flexibility to make changes to your account quickly (vs having to call an ads manager to change the budget, keywords etc.)

CONS OF GOOGLE ADS TRAINING:

Managing your own Google Ads account will take more time out of your day
You will need to continuously learn and keep up to date with the latest updates to the platform
It takes time to absorb and understand the information you’ve learnt from the course and apply it confidently
You are solely responsible for the performance of your ads (vs outsourcing an agency to take on the responsibility and deal with any stresses from poor performing campaigns)

See more about Google Ads Training

GOOGLE ADS MANAGEMENT

Hiring a Google Ads Manager is the easiest option for businesses needing to manage their Google Ads account but don’t have the experience or desire to take on the responsibility of self-managing a Google Ads account themselves.

By hiring a Google Ads certified professional to manage your ads, you can rest assured that your account is in good hands and that someone with industry knowledge and experience is looking after your account.

PROS OF GOOGLE ADS MANAGEMENT:

Peace of mind – you don’t have to lift a finger because someone else is doing the work for you, saving you time and effort
You can leave the management of your Google Ads in the capable hands of professionals who have the experience backed by measurable results with other clients from multiple industries
Your Google Ads Manager is your first point of contact to deal with the stresses of managing a Google Ads account as well as troubleshooting when things go wrong (e.g. disapproved ads, competition changes, platform updates etc.)
You have a dedicated Google Ads specialist who solely looks after your account and will keep up to date with the latest updates and information to ensure your account is relevant and constantly managed

CONS OF GOOGLE ADS MANAGMENT:

It costs money. Typical Google Ads management fees start from around $295 + GST per month, and for some small businesses, this can chew into the overall monthly digital marketing budget/spend
You are trusting a third party company to handle your data and information, and leaving the ultimate success of your marketing strategy in their hands

See more about Google Ads Management

RUNNING GOOGLE ADS – WHAT SHOULD YOU DO?

No matter if you are looking to learn Google Ads from an experienced Google Ads certified individual, or needing some help with managing your Google Ads account, ONEOUT Creative are here to help!

As a trusted Official Google Partner, ONEOUT Creative can assist with all aspects of Google Ads management and point you in the right direction.

We’re here to answer any questions you may have about the following:

Choosing between enrolling in a Google Ads training course or paying for a Google Ads management service
Selecting the right Google Ads marketing strategy
Keyword selection and optimisation
How much marketing spend to allocate towards Google Ads
How to create effective Google Ads campaigns that will take your business to a new level
and much more…

Contact ONEOUT Creative today about your Google Ads training or account management needs!